Why Foreclosure Cleaning Is a Lucrative Biz Opp No Matter What the RE Market Is Doing
Many are diving into the foreclosure cleaning business right now. It’s easy to see why; foreclosures are in the news every day and unemployment is rising. So, many are thinking, “Why not take the plunge and start a business cleaning foreclosures?”
While starting a foreclosure cleanup business is a good idea right now, it is a lucrative business opportunity no matter what the real estate market is doing. Following is why.
3 Reasons Foreclosure Cleaning Companies Thrive – In Good & Bad RE Markets
Real Estate is Bought and Sold Every Day: As long as houses change hands, there will be a need for foreclosure cleaning companies. Even in good economic times, there are foreclosures, evictions, voluntary departures, etc.
So, houses will need all the services that foreclosure cleanup companies offer, which brings us to the next point, ie . . .
Foreclosure Cleaning Companies Offer Many Services: When a homeowner or tenant leaves a property, there is almost always maintenance and cleaning that needs to be done to get it ready to go back on the market.
Whether the owner/lender plans to sell or rent, the property has to be what real estate agents refer to as “market ready.” In tough economic times, a broom-swept clean may be good enough; in booming (eg, competitive) market conditions, the house may need to be white-glove clean.
Either way, it is something a full-service foreclosure cleaning company can handle.
Foreclosure Cleaning Companies are Malleable: That is, they can switch their focus on a dime – if they know how to market themselves right.
For example, in bad economic times where foreclosures mount, they can pitch themselves as foreclosure cleanout companies to realtors and banks. In booming economic times, they can pitch themselves as real estate clean up or property maintenance firms.
A good example of this is found in the 3/1//09 New York Times article, Foreclosure Trash-Out: Ill Fortune and Its Leavings, where a company reinvents itself. The journalist writes:
. . . WSR Sales and Management, a real estate company based in nearby Riverside [NY] that has been around for 27 years, but has lately reinvented itself as a specialist in “home preservation” — the process of cleaning, securing and maintaining foreclosed properties for banks that begins with the process referred to as trashing out. . . . Companies like WSR have been starting up (or similarly retooling) across the country in the last year . . .
The service offerings are the same; the marketing is just different. This is why it’s extremely important to know how to market your foreclosure cleaning business in order to thrive – in a good real estate market, or a struggling one like we find ourselves in now.
© 2009 Foreclosure Business News