Foreclosure Cleaning: How to Get Non-Foreclosure Cleaning Jobs
The foreclosure crisis caused many enterprising entrepreneurs to open foreclosure cleaning businesses. It’s a smart idea that has led to success for many. While this type of business will be profitable for years to come, it’s never too early to start positioning your business for success beyond foreclosures. Why? We’ll explain.
The foreclosure crisis is going to come to an end. But, the beauty of starting a business cleaning foreclosures is that what you have on your hands is a multi-faceted real estate business.
You can focus on real estate cleanup in general, lawn maintenance, minor home repairs and/or property preservation and upkeep. The types of jobs you bring in will depend on how you position yourself in the market.
Following is a concrete plant to bring in jobs that have nothing to do with foreclosures. And, you don’t have to change a thing in your business — only how you market it.
A Two-Pronged Marketing Attack to Bring in Jobs Beyond Foreclosure Cleaning
Web Marketing: If you have a website for your foreclosure cleaning business, get a mirror one done for real estate cleaning. This way, you can send prospects who are looking for “real estate cleaning services” to this website. The contact info should be the same. In fact, link the two sites together.
Tell prospects that you are a real estate services firm with a “division” that focuses specifically on foreclosures. This will not only make you seem more professional, it’ll let potential clients know that you are aware of their needs.
This kind of attention to detail will blow most of your competition out of the water as well, as most of them don’t give this type of detail to their marketing efforts.
Car Signs: Foreclosure cleaning is a niche where car signs work wonders. If you don’t have them on your vehicle, you should get them — for both sides of your car. Be sure to get signs for “both” of your businesses as well, ie, one advertising your foreclosure services, and one advertising your real estate cleaning services.
Which sign you will use on a given day will depend on your target audience. For example, if you’re going out to give an estimate on a foreclosure cleaning job, then of course, you’d stick that car sign on the side of your car. But, if you’ve been invited to speak in front of a bunch of realtors about handling cleanup jobs when prospects, buy, sell and/or move, then you’d put the real estate service sign on your vehicle.
Smart business owners adapt to changing times. The type of marketing advice dispensed here can turn your “foreclosure cleaning business” into a “real estate services firm” that will be profitable for years to come.
May be reprinted on your website, blog, newsletter, etc. with the following, in full (ncluding live links): To learn everything you need to know about how to market a foreclosure cleanup business and land more jobs, log on to ForeclosureBusinessNews.com. You’ll also find info on new career options for real estate professionals, free articles for your website, newsletter or blog — and a lot more.
P.S.: Learn now to buy foreclosures cheap — as cheap as $45/month — really!
Copyright © 2009 Yuwanda Black for Foreclosure Business News