Foreclosure Cleaning Entrepreneurs: How to Market Your Business beyond the Foreclosure Crisis
Many who started foreclosure cleaning businesses got in because it was a “hot” small business opportunity. Ok, great. But, what happens when the home foreclosure crisis is over? Even though we’re in the fall of 2010 as of this writing and it will probably rage on for at least the next 24-36 months, this bear of a real estate market will come to an end. Then what?
The fact of the matter is, there will still be plenty of business because, as I’ve stated in many articles before, as long as real estate is bought and sold, the services that foreclosure clean up businesses offer will be in demand. It is truly an evergreen business.
But, like anything, it’s how you market that will make the difference. Following are a couple of things you can do right now to prepare your business for a different real estate market so you always have jobs coming in.
Foreclosure Cleaning: 2 Ways to Keep Jobs Flowing In
Use Transitional Wording: What I mean is, even if your business is named, XYX Foreclosure Clean Up, start referring to it as a “Real Estate Services & Maintenance Business” every chance you get. For example, on your website, on your blog, in flyers that you had out, on your invoices that you submit, etc.
This will get clients to start thinking of you as more than “just” a business that cleans foreclosed properties, but one that provides a whole range of services they might need for all types of properties.
Set Up Mirror Websites: What I mean by this is, have a foreclosure cleaning website, but also put up a “Real Estate Services & Maintenance” website.
It can literally be the same website, but with less of an emphasis on servicing foreclosed properties, and more of an emphasis on servicing all types of properties, eg, homes for resale, commercial buildings, apartment buildings, etc.
So, for example, on your “Foreclosure Cleanup” website, you may address your foreclosure services firs. But, on your “Real Estate Services & Maintenance” site, you would give this less prominence by maybe moving it to the bottom, saying something like, “We also service foreclosed homes and commercial properties.”
Transitioning Your Foreclosure Cleaning Business
It’s all a matter of perception. It’s what Madison Avenue advertising powerhouses use all the time to make us want $300 jeans as opposed to a $30 pair of Levi’s. So borrow the mindset of the “big guys” to keep your foreclosure cleaning business in the green (dollars that is).
Learn more in How to Market Your Foreclosure Business.
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