Want a cheap, effective way to get the word out about your foreclosure cleaning business? Postcards are it!
This form of small business direct marketing offers several benefits, ie:
you can get immediate results;
they are quick and easy to design (using sites like VistaPrint.com and PostcardPower.com); and
you can personalize your message.
Now that you know the benefits of marketing your foreclosure cleanup business with postcards, let’s take a look at the elements that make up an effective, “response getting” postcard.
Overview: 4 Elements of an Effective Postcard Campaign for Foreclosure Cleaning Businesses
1. A Call to Action: Every piece of marketing material your foreclosure cleaning business sends out should have a call to action. What is this? It’s when you ask your prospects to “do something,” eg, call, request a quote, subscribe to a newsletter, etc.
Following are some tips for eliciting a response from prospects:
The Headline: Make it big, colorful and bold.
List a Benefit: Tell prospects how your business can help them.
Time-Sensitive Offer: Eg, Call today and get 15% off if you book us!
2. Relevant Info: Effective postcards relay relevant info that is important to the prospect receiving the card. If the info you dispense in your postcards is relevant, important and timely enough, some prospects will even hold on to it for future reference.
3. Remember Me! At a minimum, prospects should remember your business name from your postcards. Having a memorable business name (like Foreclosure Cleanup) helps.
You can also do this via graphics, ensuring that your logo conveys what your business is all about. These are two easy ways to help prospects remember your foreclosure cleaning business.
4. List Benefits, NOT Features: What is the difference between a “feature” and a “benefit”? Even experienced business owners often confuse these two concepts. Benefits are what your service can do for a client; features describe different aspects of our business.
The following are benefits statements.
We Can Help You Sell More:Spend time selling foreclosures; not cleaning them!
Sell that foreclosure quicker: Let us make the property look new!
Stop losing money to vandals; let us secure and winterize your foreclosure properties!
Features are things like, we are cheaper, we show up on time, we are professional. While features are great to list, they don’t tell the prospect what your business can do for them. That’s what benefits statements do.
Remember, potential customers don’t buy features; they buy benefits. Be sure to keep this in mind when designing your postcard. Learn much more about how to get more foreclosure cleaning jobs using cheap postcards.
The above was excerpted in part from How to Market Your Foreclosure Cleanup Business: A Step-by-Step, Shoestring Marketing Guide for Foreclosure Cleaning Business Owners.
Copyright © 2010 Yuwanda Black for Foreclosure Business News. Article may not be reprinted or reproduced in any manner without the express, written consent of the author.