How to Get More Foreclosure Cleaning Jobs with Postcards

Want a cheap, effective way to get the word out about your foreclosure cleaning business? Postcards are it!

This form of small business direct marketing offers several benefits, ie:

it’s cheap;

you can get immediate results;

they are quick and easy to design (using sites like VistaPrint.com and PostcardPower.com); and

you can personalize your message.

Now that you know the benefits of marketing your foreclosure cleanup business with postcards, let’s take a look at the elements that make up an effective, “response getting” postcard.

Overview: 4 Elements of an Effective Postcard Campaign for Foreclosure Cleaning Businesses

1. A Call to Action: Every piece of marketing material your foreclosure cleaning business sends out should have a call to action. What is this? It’s when you ask your prospects to “do something,” eg, call, request a quote, subscribe to a newsletter, etc.

Following are some tips for eliciting a response from prospects:

The Headline: Make it big, colorful and bold.

List a Benefit: Tell prospects how your business can help them.

Time-Sensitive Offer: Eg, Call today and get 15% off if you book us!

2. Relevant Info: Effective postcards relay relevant info that is important to the prospect receiving the card. If the info you dispense in your postcards is relevant, important and timely enough, some prospects will even hold on to it for future reference.

3. Remember Me! At a minimum, prospects should remember your business name from your postcards. Having a memorable business name (like Foreclosure Cleanup) helps.

You can also do this via graphics, ensuring that your logo conveys what your business is all about. These are two easy ways to help prospects remember your foreclosure cleaning business.

4. List Benefits, NOT Features: What is the difference between a “feature” and a “benefit”? Even experienced business owners often confuse these two concepts. Benefits are what your service can do for a client; features describe different aspects of our business.

The following are benefits statements.

We Can Help You Sell More:Spend time selling foreclosures; not cleaning them!

Sell that foreclosure quicker: Let us make the property look new!

Stop losing money to vandals; let us secure and winterize your foreclosure properties!

Features are things like, we are cheaper, we show up on time, we are professional. While features are great to list, they don’t tell the prospect what your business can do for them. That’s what benefits statements do.

Remember, potential customers don’t buy features; they buy benefits. Be sure to keep this in mind when designing your postcard. Learn much more about how to get more foreclosure cleaning jobs using cheap postcards.

The above was excerpted in part from How to Market Your Foreclosure Cleanup Business: A Step-by-Step, Shoestring Marketing Guide for Foreclosure Cleaning Business Owners.

Copyright © 2010 Yuwanda Black for Foreclosure Business News. Article may not be reprinted or reproduced in any manner without the express, written consent of the author.

Cleaning Foreclosure Properties: Learn How to Price Jobs by “Spying” on the Competition

If all is fair in love and war, then certainly all is fair in good ole American capitalism, right? If you’re a new to cleaning foreclosure properties and you have no idea how to charge for your services, following is a “covert” way to get some info from the competittion.

After all, most are not going to come out and tell you how they price their foreclosure cleaning jobs.

And, to be honest, they shouldn’t, as we discuss in this post on pricing foreclosure cleanup jobs. But, if you’re stuck and you have nowwhere to turn, following is one way to get the info you need to price your foreclosure cleaning services right.

P.S.: Read how one foreclosure cleaning business owner makes up to $40,000/wk.

P.P.S.: Like this post? Follow Foreclosure Business News on Twitter.

Foreclosure Cleaning: Why It’s a Leading Small Biz Opportunity for 2010

Foreclosure cleaning just may be one of the top small business opportunities for 2010. Why?

Well, home foreclosures are still rising, making the need for it more prevalent than ever;

It’s an evergreen business in that as long as properties are bought and sold, the services that foreclosure cleaning companies provide are sorely needed; and

It doesn’t require any skill specialized certification to start; all you need is the desire to work hard.

Learn more about how why foreclosure cleaning is a good business to start – in good real estate markets or bad.

P.S.: Read how one foreclosure cleaning business owner makes up to $40,000/wk.

P.P.S.: Like this post? Follow Foreclosure Business News on Twitter.

Copyright © 2010 Yuwanda Black for Foreclosure Business News. Article may not be reprinted or reproduced in any manner without the express, written consent of the author.

Foreclosure Lawyer: Need One? How Not to Get Ripped Off & Choose the Best One

If you’re trying to prevent foreclosure, you may be considering hiring a foreclosure lawyer. However, as with using any other type of foreclosure specialist to help you through this difficult process, there are some definite things you need to do before signing on with one.

Remember, there are a lot of foreclosure scams going on right now — a lot. So, before you start surfing the net or thumbing through the Yellow Pages looking for a foreclosure lawyer (or foreclosure consultant or mortgage specialist, etc.) get some much-needed info in this in-depth tutorial.

Read the rest of this post on what to do before you hire a foreclosure lawyer to help you stop foreclosure.

P.S.: Business Opportunity: Learn How to Start a Foreclosure Cleanup Business. Read how one foreclosure cleaning biz owner makes up to $40,000/wk.

 

Copyright © 2010 Yuwanda Black for Foreclosure Business News. Article may not be reprinted or reproduced in any manner without the express, written consent of the author.

Prevent Foreclosure: Prime Home Loans Make Up the Next Wave of Foreclosures

“Prevent foreclosure” has become somewhat of a slogan among subprime home loan holders for the last few years. Now, they seem to be stabilizing, which would lead many to think that the foreclosure crisis is coming to an end. Stop — not so fast!

While we have seen home prices climb and subprime mortgage defaults slowing, it seems that every time there’s a bit of good news, it’s followed quickly by some bad news. This time it’s experts predicting that homeowners with good credit being the next group at risk for having their home foreclosed on.

Learn what happens when you stop paying your mortgage.

According to the BusinessWeek.com article, Housing Animal Spirits to Be Banished by Prime Foreclosures:

An increase in mortgage defaults among prime borrowers in 2009 is likely to accelerate this year . . . The number of prime mortgages overdue by at least 60 days more than doubled in the third quarter from a year earlier to 838,000, according to a Dec. 21 report from the Office of the Comptroller of the Currency and the Office of Thrift Supervision.

What’s Needed to Prevent Foreclosure Among Prime Home Loans

In a word – jobs. The aforementioned article notes that the economy shed more than 7 million jobs in the last 24 months. This is the biggest loss of jobs since the Great Depression. Many of these jobs were lost by homeowners who had good credit and were always on time paying their mortgages and other bills.

But, with a prolonged loss of employment, little savings and “exotic” mortgages some took out on their homes when times were good, now these same homeowners are struggling to pay the bills.

Can the Government Help Prime Home Loan Holders Prevent Foreclosure?

The Obama administration’s prevent foreclosure program, Home Affordable Modification Program, has been roundly criticized for not doing enough – and moving too slowly when it does offer help. Furthermore, those the program has helped have a high re-default rate – more than 60%.

Foreclosure Help: What Happens After Foreclosure?

To Prevent Foreclosure Americans Need Jobs

And, this is the bottom line. Until incomes are stabilized, Americans are not going to feel comfortable. When consumer confidence is low – no matter what the economic indicators show – people just don’t spend. It’s a simple formula – jobs means economic security. This raises the confidence of consumers, who start to spend. Then, the need for prevent foreclosure programs will slowly dissipate, along with the foreclosure crisis in general.

P.S.: Business Opportunity: Learn How to Start a Foreclosure Cleanup Business. Read how one foreclosure cleaning biz owner makes up to $40,000/wk.

 

 

Copyright © 2010 Yuwanda Black for Foreclosure Business News. Article may not be reprinted or reproduced in any manner without the express, written consent of the author.